Persimmon, tangerine, salmon, bittersweet, pumpkin....anyway you look at it this bold and spicy color has become the hottest color in the design world and we've got lots of it, in all it's retro glory!
Orange, a close relative of red, sparks more controversy than any other hue. There is usually strong positive or negative association to orange and true orange generally elicits a stronger "love it" or "hate it" response than other colors. Fun and flamboyant orange radiates warmth and energy.
Interestingly, some tones of orange, such as terra cotta, peach, and rust have very broad appeal.